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Launch in William & Son, Mayfair

William & Son: A particular and definitively British take on the finest things in life.

We are delighted to announce the launch of Penmayne of London in William & Son this season, to coincide with the launch of their beautiful new store in Bruton Street, Mayfair and their new online store ( 

William & Son was founded in 1999 by William Asprey, and has since established itself as one of the most distinctive, and the most definitively British, of luxury goods companies. They have recently launched an exquisite new store in Mayfair (you really must pop in and see it, it's stunning) showcasing a beautiful range of country clothing and accessories alongside the finest jewellery, timepieces, leather goods and silver and glassware. The icing on the cake is their dedicated gun room, containing William & Son's bespoke, handcrafted shotguns and with walls decorated with statuesque antlers. 

Both Penmayne of London and William & Son are dedicated to employing the highest quality craftsmanship and using the best materials available, with a strong focus on British workshops and traditional techniques. It feels like a very natural brand partnership and it has been great fun working with the team at William & Son to launch the collections.

A huge thank you to William and Son for their wonderful support and for these beautiful images of our hats from their AW15 Lookbook.  

Penmayne of London's collections are available at William & Son, 34-36 Bruton Street, London W1J 6QX and online at