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The who’s who of straw hats…

Ever wondered who our hats are named after? They aren’t just beautiful names that have been picked at random – each one takes its identity from characters in our founder Claire Howeson's life. Here’s who influenced her and why…

 Penmayne Straw Hat

Above: The 'Phoebe' worn by @Hattiewestttt


The Phoebe Boater: A wide-brimmed panama boater hat trimmed with a pretty cream lace band embellished with silver Swarovski crystal beads.

Phoebe is Claire’s most stylish friend. She is a trend-setter without appearing to be one, and she is the secret style-inspiration to all who know her. Oozing confidence, her fashion sense is not contrived or overpowering, but she consistently turns heads with her effortless and unique way of dressing. 

The boater is a fab choice if you’re looking for something different, that really just works. The Swarovski detailing is subtle yet captivating, and the shape is flattering too.


Above: The 'Molly' as worn by @ginaharding1


The Molly Panama: A wide-brimmed panama straw hat trimmed with a soft cappuccino ribbon and silver bead detail.

Molly was the name of Claire’s Italian Grandmother. A costume designer and artist, she was always impeccably dressed and never left the house without her lippy on. An inspiration to all who knew her in the style stakes and in every other area of life, she was great company and reassuringly wise.

The Panama is an absolute staple. Is it the classic, easy choice, that works with everything.


Penmayne Straw Hats

Above: The 'Jessica' worn by @LittleLondonWhispers


The Jessica Sun Hat: An over-sized panama straw sun hat decorated with a black mohair grosgrain ribbon.

Believe it or not, Jessica was Claire’s first cat! A beautiful black and white animal with lots of attitude, she had a really wonderful character. The name ‘Jessica’ therefore conjures up memories of a whimsical and effervescent girl, who never takes life too seriously making everyone she meets smile and leaving a lasting impression.
The Jessica Sun Hat is a big statement and a show-piece. If you love totally impractical fashion this is the hat for you – it makes kissing people hello virtually impossible.


Above: The 'Rosie' as worn by @doesmybumlook40


The Rosie Panama: A wide-brimmed panama straw hat trimmed with a chunky natural rope band.

When Claire was designing the Rosie, she was reminded of many a summer holiday she spent on the beach with one of her best friends, Rosie. Rosie is chilled out, great fun, with oodles of character and always has a big smile on her face. 

The Rosie is one of our most popular SS17 designs.  Easy to wear, it goes with everything whether you are in the city or on the beach.


Browse our complete collection of panama straw hats here >>>