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Our Story

OUR STORY

Our Story

PENMAYNE OF LONDON is a British hat brand specialising in luxury felt and straw hats for women; hats that make the perfect statement, look effortlessly chic and feel great to wear

We launched our first collection in 2013 with a dedication to quality, craftsmanship and design. Since then we have expanded our range to create pieces that combine classic and modern sentiments, designing a new generation of hat

OUR HATS

We firmly believe that luxury and quality is all in the detail. We only work with the finest materials and every hat is meticulously hand crafted. We are not led by fleeting trends but focus on designs that flatter and inspire confidence

We design hats for the every day- hats that are genuinely wearable. Your Penmayne hat will stand the test of time and become unique to you, staying with you throughout the years

PHILOSOPHY

Our mission is to make beautiful, timeless hats for the stylish modern woman. Our designs are inspired by a strong sense of natural beauty and honesty and we are genuine, confident and hugely passionate about what we do


DESIGNER & FOUNDER

Founder & designer, Claire Howeson, worked as a solicitor in the City before setting off on her mission to make Penmayne hats a wardrobe staple
Claire trained in millinery at Kensington and Chelsea College and with milliners Edwina Ibbotson and Noel Stewart before launching Penmayne of London in 2013